WHY SEASONAL RELEASES?

Process

WHY SEASONAL RELEASES?

By: Taylor Baker

Photos: Diego Vourakis

We release seasonal batches of our products every Spring/Summer and Fall/Winter. 

Why do we do this? 

To ensure that our products are delivered at their prime bioavailability and highest potency. 

In order to continue making the highest quality product, we must constantly adapt to the plant’s changing cannabinoid and terpene potency. We always formulate our products based on what the plant is providing us, which varies based on ever-changing elemental conditions. 

MINERAL is a ‘whole food’, and therefore we forecast rigorously to make our products in quantities that won’t exceed demand. By perfectly matching demand, we’re able to consistently release our products at their highest quality to get the maximum amount of benefits.

MINERAL products with packaging

What is a ‘whole food’? 

Whole foods are plant foods that are unrefined and unprocessed, or refined and processed as little as possible before being consumed. 

What makes our product a whole food? 

By the inclusion of crude oil, which contains the plant material (fats, vitamins, and amino acids). Because our products are a ‘whole food’, it’s essential that we seasonally restock the formulations to maintain the utmost level of potency and bioavailability.

MINERAL tincture oils

Each of our products requires different formulas depending on the intended benefits, and those formulas vary seasonally based on what the plant is providing us. The 5 different formulation components we measure seasonally include: 

  1. crude
  2. distillate
  3. fat-soluble carrier
  4. and the reintroduction of cannabinoids 
  5. and terpenes

Measuring these components seasonally ensures pristine product curation. Because of that, our products will always yield premium potency, ensuring the ability to reap the maximum amount of benefits from the formula.

MINERAL NOURISH skincare products with citrus

Below is what you can find in our upcoming S/S seasonal release:

What: Spring/Summer Seasonal Release

BALANCE
SLEEP
RECOVERY
MAISON
SOUSA

New Topicals: 

RELIEF - body oil
HYDRATE - facial oil
CLEANSE - facial cleanser

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