By: Mills

Photos: Diego Vourakis, Asher Moss

Plant-based skincare products are full of essential vitamins, minerals, and nutrients due to their active ingredients found in nature. A single plant can contain several different phytonutrients, meaning you procure an array of nutrient benefits in whole plant skincare as opposed to the handful of isolated chemicals found in synthetic ingredients. For instance, the essential oils pulled from calendula (an ingredient found in CLEANSE and RELIEF) has 27 different biologically active compounds, including being anti-inflammatory and antibacterial. With the variety and complexity that plants have, it’s practically impossible to duplicate their unique chemistry in a lab. Since skincare is something we generally use on a daily basis, being aware of the ingredients you’re putting on your skin is essential. Topical applications are still absorbed in the bloodstream, so choosing skincare with high-quality ingredients matters. When it comes to beauty, the key is finding a balance between what you put in your body, what you put on your body, and how you take care of your body. Every product, movement, and objective matters, so being intentional with even the small things can lead to stunning results on your overall wellbeing.

There are boundless reasons for choosing plant-based skincare. Here are a few key points on why plant-based is superior to their synthetic counterparts.

Plants Are the Original Innovators

A recent survey by the Ecological Society of America concluded that of the top 150 prescription drugs in the United States 74% of these medicines were based on plants and 18% were based on fungi. Since many synthetics are made to mimic plant-based ingredients, why not replace your products with naturally made whole-plant skincare? Ingredients in plants have been thoroughly studied for many years, with the oldest written records on medicinal plants dating all the way back to 1500 B.C. People have been utilizing plants for self-care for thousands of years now, so it’s easy to know which ingredients are valuable, safe, and effective. Our HYDRATE facial oil formula is infused with Immortelle, Frankincense, and Rosehip Seed Oil to deliver rich hydration, anti-aging benefits, and improved skin elasticity all derived from natural ingredients.

Good for Your Skin

Plant-based skincare is rich in antioxidants that combat free radicals and work to restore and strengthen the cells in your body. With natural, whole-plant skincare you know exactly what is going on your skin and absorbing into your body. Ingredients found in plants help to support the functions of your skin barrier. Many natural ingredients such as aloe vera help to reduce transepidermal water loss, increasing the overall feeling of hydration in your skin. For instance, our RELIEF body oil formula contains natural essential oils from Ecuadorian Palo Santo and Himalayan lavender to soothe and uplift as well as provide anti-inflammatory and aromatherapeutic benefits to the body. The vitamins found in plant-based skincare products help to maintain the health of your skin by supporting cell repair and naturally decreasing signs of aging. Additionally, the essential fats and acids in plant ingredients provide an extensive amount of skin benefits such as calming acne, quenching dryness, diminishing oiliness,  improving skin elasticity, and smoothing scars.

Better for the Environment

An immense benefit of sustainable products is their kinder impact on the environment. Several petrochemicals found in conventional and synthetic cosmetics are toxic pollutants that wreak havoc on the environment as well as our bodies. Recently, a microbead ban was signed to prohibit the selling and distribution of products containing microbeads. Because they’re made of plastic, microbeads don’t dissolve and therefore pose a threat to the environment. In 2015, a study reported that over eight trillion microbeads were being washed into our waterways every day. Plant-based skincare offers a natural, low-polluting alternative that is earth-friendly with no environmental damage. There are no synthetic ingredients added to MINERAL products, as everything we source for our products is natural and derived from plants. While many lotions and body oils have synthetic additives, our SOUSA body treatment is simply comprised of a variety of soothing oils, terpenes, and cannabinoids.

Healthier Overall

The law doesn’t require cosmetic products and ingredients, besides color additives, to be approved by the FDA before going on the market, so there could be several toxic ingredients found in synthetic products. While synthetic ingredients are less expensive with a longer shelf life, they simply can't compare to the positive effects and overall safety of plant-based ingredients. Plant-based skincare lets you reap the most benefits from the ingredients you apply to your skin, rather than a quick fix from synthetic products that will leave your skin looking worse over time. You can feel good about putting our products on your body, as we source the highest quality ingredients in every formula we create. Our MAISON recovery salve gets its texture from organic coconut oil and organic beeswax and has active terpenes, cannabinoids, and essential oils to reduce inflammation and bring solace to sore muscles or damaged skin.

We decided to create our own line of plant-based skincare products at MINERAL because of our vast knowledge of cannabinoids, terpenes, and essential oils. When used in the right formulation, these natural ingredients can hold a lot of power and potency. Through the inclusion of isolated and purified terpenes, our skincare products possess transdermal and topical benefits. Our formulas are created with bioactive compounds and naturally occurring plant-based ingredients. Our line of skincare products includes CLEANSE, RELIEF, HYDRATE, MAISON, and SOUSA.


An antioxidant-rich, low-foaming cleanser contrived of CBD, CBC, and CBG from whole-plant hemp to thoroughly cleanse the skin.

Ingredients: Tulsi, Tangerine, Calendula, Aloe, Castile Soap Base: Water, Organic Coconut Oil, Potassium Hydroxide, Organic Palm Kernel Oil, Organic Olive Oil, Organic Hemp Oil, Organic Jojoba Oil, Citric Acid, Tocopherol.


An inflammation-reducing, stress-relieving body oil made to nourish and restore.

Ingredients: Whole-Plant Hemp Oil, Palo Santo, Lavender, Calendula, Avocado, Macadamia, Jojoba


A daily, moisturizing facial oil for all skin types. HYDRATE is rich in Vitamin A, antioxidants from whole-plant hemp, and CBD + CBG. 

Ingredients: Whole Plant Hemp Extract, Rosehip, Camellia, Jojoba, Moringa, Squalane, Carrot Seed, Immortelle, Frankincense, Myrrh, Rose-Geranium


An effortlessly smooth recovery salve, with scents reminiscent of California redwoods, MAISON is a whole-plant topical solution to visibly repair and revitalize damaged skin, muscles, and tissue.

Ingredients: Whole-Plant Hemp Oil. Organic Coconut Oil, Organic Beeswax, Clary Sage Essential Oil, Peppermint Essential Oil, Sandalwood Essential Oil, Linalool, Limonene, CBD, CBG


An intensive, cannabinoid-rich, hydrating body treatment oil for dry and inflamed bodies. SOUSA cools, hydrates, and delights as a refreshing and brightening anti-inflammatory.

Ingredients:  Blood Orange Oil, Rose Oil, Patchouli Oil, Lavender Oil, Eucalyptus Oil, Hemp-derived Cannabinoid Oil, Almond Oil, Jojoba Oil, Calendula Oil, Squalene Oil, Pomegranate Seed Oil, Linalool, Limonene, CBD, CBG

Whole Plant Hemp Oil Solutions for Sleep, Pain, and Anxiety